Gut Distribution Website

GUT Distribution, a company of the GUT Group, markets and distributes all main stationary brands, such as Kaos, Moleskine, Harry Potter and Hello Kitty and aims to distinguish itself by the ability to propose initiatives and products to a multi-age target. GUT also designs and distributes products for Amnesty International, Emergency and other no profit organizations and initiatives, supporting and funding them.

Gut Distribution, recognizing the role of the web as a main channel supporting the brand and its operations, has asked Reflab to revamp it's public website, making available it's vast and complete catalogue of products to all it's customers, partners and to the general public.

We have designed and developed the project with great attention to usability and visual communication, working closely together with GUT Distribution staff and visual designers.

Thanks to a careful study of the information architecture, GUT website allows visitors to easily navigate and browse online their vast catalogue; every product, every brand and every shop are showcased as they deserve to be.

The public website is fully integrated with the "restricted area": the extranet, developed by Reflab, providing online services to all GUT Distribution customers, sales force, and worldwide partners (see the project case: Gut Distribution Extranet).